hedge fund marketing

Our Methodology

MACIAS PR has experience getting portfolio managers in front of the most influential news organizations in the world. We have also made introductions to financial journalists in the US, London, Asia and the Middle East. Here is a closer look at our methodology.

Targeted Media Placements - There is no better way to leverage any message than through the mass media. Under this strategy, we position your fund directly into the conversation by identifying solid news angles that will get your story told in the media. We secure these prominent news placements using tactical editorial and programming strategies that come from our insider media experience. No amount of money can buy this influence.

Ghost Write Editorials - Another persuasive method to reach new investors is through thought leadership. Our op-eds and editorials position your portfolio manager as an industry leader with unique expertise. MACIAS PR has used this strategy to secure first-person editorials with CNBC, Business Insider, VentureBeat and the Huffington Post. If needed, we can ghost write editorials under your name.

Messaging - Most of our clients had no experience speaking with the media prior to working with us. We thoroughly prepare you for the message before any interviews are confirmed, which also includes media training. In addition, we provide our clients with briefing documents to help them communicate in a more concise, confident and clear manner.

White Papers - Every asset management group needs internal research for clarity. This internal research can be used to write white papers that promote and introduce your fund to investors. A well-written white paper can also be leveraged with the media. MACIAS PR has used client white papers to secure prominent news stories with major media publications. We can write, edit and package your white papers for deeper distribution if needed.

Crisis Management - Crisis Communications is a catchy buzzword but few publicists understand from the inside how to manage negative news. With MACIAS PR you have an experienced crisis consultant should your business unexpectedly need it.

Newsletters - Are your clients deleting your monthly or quarterly newsletters? This medium provides an intimate opportunity to reach a larger social network via your clients, but it must be crafted with engaging content that encourages people to share it with their wealthy friends. We can help with the construction of these newsletters, giving you more time to devote to your portfolio management.

Websites - You can't run a successful service-sector business in this modern world without a website, yet fewer than 5 percent of funds registered with the SEC have an online presence. MACIAS PR has designed and built websites that have created an online footprint for asset management clients.

Videos - When produced at the highest level, videos can educate investors on your fund's strategy. MACIAS PR has produced TV commercials and web videos for asset management clients.